Audience as it always will be is a grey area you can only used market research and social / anthropological sciences to have a really good guess at how to please the audience. for our audience research we looked at firstly the festival genera secondly the artist we were focusing on, the location for our work, the opening times and modern media market spikes.

The Fest:

Licaf or the lakes international comic arts festival was the festival that we were working on. This told us that the main audience would be comic enthusiasts and artists. using online polls and discussions I found that most people like comics for the escapism without it being to unrealistic as to leave behind the tragedies seen in today’s media and be immersed in a world in which problems and solutions are exaggerated with beautiful artwork and storytelling can be addictive.

I think as comic book readers we are ultimately attracted to good story telling and interesting characters.  Comics like Daredevil are very psychologically complex and believable, and deal with conflicts that are ultimately just exaggerated or intensified versions of conflicts that exist in the real world.  Its like melodrama but not only making the drama theatric, but also the combat and violence.  With outer space books like Silver Surfer, while these characters can be interesting in certain context, they tend to remove the story telling from what people actually experience too much.  In other words stories like Daredevil are hyper-realistic, while stories like the Silver Surfer are too unrealistic.-

This means that we can guess that the  main audience will be seeking that feeling of immersion  or to admire the artwork like a gallery.

The Artist:

Mark Millar is one of the biggest names in comics with credits such as Kick-ass, Kingsman and civil war. He lives in Scotland and has been nominated and has won many awards:

Awards and accolades[edit]

In August 2011, Millar appeared in his native Coatbridge to unveil a superhero-themed steel archway beside the Monkland Canal that was created by sculptor Andy Scott, with help from the students at his alma mater, St Ambrose High School.[5] The six metre-high archway, which was inspired by Millar’s work, depicts a superhero named Captain Coatbridge and two female superheroines, and was created as part of efforts to regenerate the canal.[42]

In June 2013, Millar was appointed a Member of the Most Excellent Order of the British Empire (MBE) for services to film and literature on the Queen’s Honours Birthday list.[1][2][3]

Award nominations[edit]

Mark Millar has had a lot of his work adapted into film also:

Year Title Director(s) Studio(s) Based on Budget Box office Rotten Tomatoes
2008 Wanted Timur Bekmambetov Universal Studios Wanted by Millar and J. G. Jones $75 million $341,433,252 71%[49]
2010 Kick-Ass Matthew Vaughn Lionsgate Films
Universal Studios
Marv Films
Plan B Entertainment
Kick-Ass by Millar andJohn Romita Jr. $30 million $96,188,903 76%[50]
2013 Kick-Ass 2 Jeff Wadlow Universal Studios
Marv Films
Plan B Entertainment
Kick-Ass 2 and Hit-Girl by Millar and John Romita Jr. $28 million $60,795,985 29%[51]
2015 Kingsman: The Secret Service[52] Matthew Vaughn 20th Century Fox
Marv Films
The Secret Service by Millar and Dave Gibbons $81 million $413,998,123[53] 73%[54]
2015 Fantastic Four[55] Josh Trank 20th Century Fox
Marvel Entertainment
Marv Films
Ultimate Fantastic Four by Millar, Brian Michael Bendis and Adam Kubert $120 million $167,750,924[56] 9%[57]
2016 Captain America: Civil War[58] Anthony and Joe Russo Marvel Studios
Walt Disney Studios
Motion Pictures
Civil War by Millar andSteve McNiven $250 million $1.132 billion[59] 91%[60]
2017 Logan James Mangold 20th Century Fox
Marvel Entertainment
The Donner’s Company
Old Man Logan by Millar and Steve McNiven N/A N/A N/A
2017 Kingsman: The Golden Circle Matthew Vaughn 20th Century Fox
Marv Films
The Secret Service by Millar and Dave Gibbons N/A N/A N/A

knowing this we know that the audience who we get will likely be big fans of the movies and recognize a lot of his work and if not they may at least know his name.


The Location:

Our project is to be set up in Ruskins bar in Kendal town center. The bar itself is named after John Ruskin who was a famous watercolor artist in the lake district the bar is popular as it hosts many arts based events from concerts to galleries.

From this we know that the main audience for our work will likely be over 18s as bars don’t allow under 18s after 21:00 and that a lot of the audience will be in groups getting drunk.


The Times:

The venue will be open from 17:00 till ‘late / early’  this tells us that the audience will most likely not consist of any young children as chances are they will be eating elsewhere then heading home.


Modern Media:

In today’s world it is known that people competitively share there experiences on social media to prove they have an ‘interesting life’ this means that if we can provide something based around social media we may be able to attract a larger audience and give the festival a greater online presence.

About kitjaytaylor

Film student
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