Feedback: “The enthusiasm for and commitment to the brief were exemplary I think. The students created projects which were challenging both our audiences and themselves and it paid off. The reaction from creators, audiences and Mark Millar too was of surprise and appreciation in that the students had taken raw material and made it come to life in new and unusual ways which was, of course, the brief! It was an incredibly short timescale within which to research, develop concepts, negotiate in teams and then realise whilst, at that same time, dealing with the obvious constraints of the venue. It fitted perfectly with the event and was a development from previous years so thank you”.
At the end of our project we didn’t get much feedback and on visiting the installation we found that people weren’t really looking at the projects we had made which is disappointing but also well within the realms of expectation as people go to bars with there friends to drink and chat not always to admire and interact with artwork.
what went well:
The projection matched up to the frame almost perfectly this meant that in the bar it stood out clearly. because of this it was more eye catching meaning that even if people didn’t face swap they could admire the artwork.
We got one of our surveys filled in saying ‘gender; male, age; 18 – 24, did your face swap work; yes eventually.what is your favorite thing about the festival; the diversity. did you share your face swap if so what on; snap chat. will you attend the festival next year; yes. this meant that in terms of surveys we got 100% positive feedback (not the best sample size though. )
what could be improved:
In the end the biggest error we had was that the tech department hadn’t put in the spotlight we had asked for which meant that the exposure on peoples phones was terrible and so the app struggled despite our testing on exposure. Next time I would be there to see that the light got installed so that i know everything is going to plan.
The crowd seemed disinterested or unaware that the artwork was interactive so in future for a project like this i would either have a larger sign, a guide to call people over to have a go or a rent a crowd that would make people sheep into it.
The surveys we put out didn’t get filled in and the collection box was behind the bar which meant that we got almost no feedback. in future i would try and create an online survey or again have someone going around asking polity if people could do a quick survey.
Creating an Idea:
When coming up with the idea I had a few ways to go from parallaxing to the face swap that I eventually went with. Originally my idea was quite complex as it would have required a green screen evenly lit in a small area with a live camera with someone to operate it that would swap the face and key it onto a pre-parallaxed background. But after we developed the idea and simplified it, we decided that for our project we would project swap-able faces from Mark Millars work onto a space were people could stand next to it and have a friend use the face swap app from phones to take the image themselves and keep it. We also decided to create a hashtag that people could use to give the festival a better online presence. I came up with this idea because as someone who doesn’t use phones much and never face swap, I had an outsiders view as to how addicted people seem to be to face swapping so I believed that it would be an interesting concept to try on art work and the fans of the art work.
what went well:
Me and Ash, (who I was working with) were able to comfortably bounce ideas off each other in order to decide how we would simplify it and set it up in a practical and aesthetically pleasing manner. Because of this we quickly got to the stage where we were able to plan, find our images and start creating the assets we would need to execute our idea with enough time for testing.
We were both excited to try my face swap idea which meant that we could engage with the project from the start with enthusiasm which helps to get any project rolling. Because of this we were able to work better as a team than if only one of us had liked the idea which in turn meant that the quality of our work was probably higher than it would be otherwise.
Feedback from others went really well as nobody seemed to dislike the idea. the festival organizer herself seemed very interested in the idea as it would improve the festivals online presence, to the point where she talked about getting some famous comic artists to do it and put examples up.
What could have been improved:
The amount of idea generation could have been better as we seemed to settle on an idea after only two or three had been mentioned. Because of this I think we could have missed out on a later idea that may or may not have been more interesting. because of this next time I shall ensure that next time I’m on a collaborative project I will be sure to spend longer on ideas generation discussions so that there is a vaster pool of varying ideas to take the best bits from.
Generating the ideas and simplifying them was done mostly by voice which means that we have very little evidence which is bad practice meaning that next time I should take minuets and make mind maps and maybe even record the ideas conversation. It is bad practice because if I was working in a larger team who join in later it becomes more difficult to tell them what the idea is when there isn’t a paper trail that they can follow. it also means that we could forget our other ideas which would be useful to have as a plan B in case plan A proved impractical.
In research this project covered many aspects with the main focus being our audience. when researching audience at first I found it awkward as there seemed to be so many factors and guess work regardless of market research. To do the research I broke it up into different factors that would effect the audience (time, location, artist, the festival type and the effects of modern media.) other areas I researched were gender equality in comic books, parallaxing projection mapping and why people read comics.
what went well:
In researching gender equality in comic books I got to see a large number of different, interesting views on the subject. I also got to see what created these views through some primary research. Because of this we made a stronger more grounded deliberate effort to try and get an equal number of male and female faces (however after testing to see if the face swap app worked with the faces this didn’t go as well as hoped but we did manage to get some.)
The research into audience went well because I learnt some interesting things from the online chats discussing why people read comics and found some interesting background information about the festival location and artist. Because of this we knew which sort of comics would have the most popular characters in making it easier to find the images that we used.
The research into projection mapping went well in terms of how inspiring some of the sources I had found were. Because of this I gained a good understanding of how this area could grow and merge with film production as in the end the purpose of both is to inspire emotions and captivate an audience through a story.
What could be improved:
For my research into the audience I think I would have been better to expand on it with some primary research such as surveys around the local area so that I would have had a more solid understanding of their expectations of the festival. Next time I will ensure that I know what my audience wants so that I can make more informed creative decisions about how to play with those expectations.
On my projection mapping research I would have been better to break the videos up into stylistic category’s and have given an overview of why it works or why it doesn’t rather than having a lot of videos and little breakdown. by doing this it would allow me to explore the micro and macrocosms within projection mapping more clearly.
I could have improved my research by breaking each category down into sections and mapping how they link to the planning like a flow chart. Doing this would allow me to show and understand why what I am researching is relevant to the project.
Planning & Testing:
For the planning stage of this project me and ash covered location, the sizing and type of imagery. Planning how we would use the location came down to scouting the venue and taking measurements for our floor plan. when taking the measurements we were not told where the projector would be located only the wall that we would have. Because of this we had to plan our frame size so that we could get the ratios of the imegary correct, for sizing and choosing the imagery itself we fistly measured the picture frames we built and used those ratios on our premier composition settings and to choose the imagery we tested which images would work with the face swapping apps.